Cannes Lions: Top Marketing and Ad Execs on Boosting Brand Voice Through Entertainment, Connecting With Gen Z and More

Amid the blazing soleil of the French Riviera, senior marketing and advertising executives from major brands — including Netflix, Unilever, Lego and Electronic Arts — joined Variety in the C-Suite in collaboration with Canva at Cannes Lions to discuss industry trends and how they’re evolving their str…