vehicles
JLR to move away from volume "killing fields" in push upmarket
Source: Autocar•June 26, 2026

JLR plans to move away from the high-volume "killing fields", instead focusing on the value of the cars it sells JLR’s strategy following a difficult year is to move further away from the “killing fields” of the premium volume market and steer customers into ever more expensive versions of its SUV line-up, the company…
Reader Comments
0 repliesSign in to join the discussion.