USA • Friday, June 26
vehicles

JLR to move away from volume "killing fields" in push upmarket

Source: AutocarJune 26, 2026
Topics:JLRSUV
JLR to move away from volume "killing fields" in push upmarket

JLR plans to move away from the high-volume "killing fields", instead focusing on the value of the cars it sells JLR’s strategy following a difficult year is to move further away from the “killing fields” of the premium volume market and steer customers into ever more expensive versions of its SUV line-up, the company…

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