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Cannes Lions Marketing Execs

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Cannes Lions: Marketing Execs From Fox, BBC, Mattel and More Talk About Piloting Their Brands Into the Future

Day 3 of the Variety in the C-Suite in collaboration with Canva featured more lively discussion on the beach from marketing pros in entertainment and other industries — with a common thread of how they’re looking to stretch their brands in new directions amid shifts in tech and consumer behavior.