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Hedgehog ARG

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Puzzles & GamesSource: Eurogamer• Jun 25

SEGA faces backlash as Sonic the Hedgehog ARG sneakily asks for consent to train gen-AI on your data

Sega is facing backlash after a recent Sonic the Hedgehog alternate-reality game - a sort of marketing campaign that takes place online - was revealed to be training AI models on participant data. Read more