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Star Wars Early Bird Mailer Set Sold

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1977 Star Wars Early Bird Mailer Set Sold For an Out of This World Price But Might Still Be the Bargain of the Century

A scene from Star Wars: A New Hope In the autumn of 1977, Star Wars was the biggest film on the planet and Kenner held the toy licence but had no toys. With no chance of producing action figures in time for Christmas, the company instead sold the promise of toys via an “Early Bird Mailer” offer.